They talked us through their transformation, but questioned its sustainability. We asked them who they thought they could learn from. They said, “The arts, they’ve been doing this for hundreds of years.” So, we contacted the Royal Academy of Music, the Royal College of Art and the Royal Shakespeare Company - and the research began.
Over five years we studied how seven Centennials have managed to outperform their peers for 100 years. Despite different vocations, we found that they are all very similar to each other and behave in ways that defy conventional wisdom. While most organisations focus on growth, cost, customers, competitors, and secrets — the Centennials don’t. Instead, they try to get better not bigger, are intentionally inefficient, shape society, learn from everyone, and share their stories with the world.
They’re Radically Traditional. With a stable core – purpose, stewardship, and openness. But disruptive edge – experts, nervousness, and accidents.
And that’s what keeps them ahead.
So people support you and talent wants to work with you.
To stay alive and relevant to the world.
To stabilise influence, knowledge, and decision making.
So nothing gets lost along the way.
So that everyone performs at their best.
So others trust and learn from you.
To bring the best ideas from everywhere.
To stay at your cutting edge
To not get distracted or lose control.
To codify what works.
To share problems, ideas and opportunities.
To find new ideas and practices.
We shared our research insights with 500+ leaders from 80+ successful organisations - including: